• CHLOE'S STORY

    Hi, I’m Chloe, I'm 9 years old and my mum and I started Savage Hope because I believe in the power of kindness. I think clothing is more than what we wear, it’s a message we carry into the world. I wanted to create clothing that not only looks good but feels good, reminding everyone that they belong, they matter, and they deserve to shine.


    We believe in the power of words, the ones we read, speak, and hear. They shape the way we see ourselves and the world around us. A thoughtful note, a kind compliment, or even a simple “keep going” may feel small in the moment, but these gestures carry weight. They remind us we’re not alone, they encourage us to rise on hard days, and they spread ripples of kindness that can travel further than we ever realise. Words have the power to heal, to inspire, and to remind us all to keep shining.

  • OUR MISSION

    At the core of this brand is a belief: kindness is for everyone. It should be shared freely and received openly. Through our clothing, we want to spark conversations, spread smiles, and create a community where nobody feels left out. And because kindness means taking action, we donate 10% of our net profits to the Make-A-Wish Foundation, helping make dreams come true for children in need.

  • THANK YOU

    This brand is more than mine, it’s ours. Every time you wear one of our pieces, you’re part of something bigger: a community that chooses kindness, togetherness, and light. Thank you for joining me on this journey and helping spread the message that kindness will always be in style.